With major environmental concerns, rapid climate change and global warming being a hot topic worldwide (no pun intended), innovation within the farming and agricultural sector is crucial. One solution is the use of hydroponics in countries struggling to find healthy arable land on which to farm.

For this project I teamed up with Steve Rieckhoff to develop a brand that stood to make a difference within the production and supply of healthy greens and vegetables. I was tasked with developing the name of the brand, the brand identity and other collateral including corporate stationery and brand guidelines. Located in Salt Rock, South Africa, Future Fields hopes to raise awareness of alternative farming practices while delivering fresh, healthy produce to a market increasingly drawn to transparent, traceable and sustainable farming methods.