Myself (Lee Knight) and Jonathan Robertson were tasked with creating the artwork for the third year of TFGM's Christmas Campaign 2019. Noel returns to promote the use of public Transport during the festive season for the third year following a very successful second and first year.
This year sees the introduction of a new character, a little lady Elf named Noella. In the story that follows, Noella quickly becomes a love interest for Noel in a "will they/wont they" story leading up towards New Years eve. They are always seen just missing each other in a number of (almost) chance encounters.
Noel was nominated for two marketing awards, One at the Northern Marketing awards in Manchester 2018 and one at the National Transport Awards in London, November 2019.
Hand drawn artwork before being digitally processed:
Post processing digitally:
Other assets created:
A1 and 6 sheet posters on the Greater Manchester Metrolink and Bus network:
Various social media assets used on both Facebook and Twitter:
Noella give away decoration for 2019
Campaign animations created by kilogramme animation in Manchester for both online and a TV advert which appeared on ITV over the Christmas period.
Development Artwork below starting with the Noel the elf comic strip idea, this was also a concept animation:
Poses proposed for various other ideas and concepts:
