The City of Florence has introduced a new system of trash collection and underground bins in the historical center. This project was presented to sensitize the community and give it a branded image. A cleaner city starts with each individual and their sense of pride of living in one of Europe's most beautiful cities. How can we expect tourists to respect our city if we don't respect it ourselves?
The theme of the Renaissance was chosen as Florence was its birthplace and is a common sense of pride. A look at its past to re-birth once again as a modern and aesthetically pleasing city.