PT/BR
Esse projeto faz parte de um Trabalho de Conclusão de Curso de Relações Públicas da UNESP. Fui convidada a contribuir com as peças gráficas e impressos do projeto.
BRIEFING:
A proposta do projeto é contribuir para o fim da violência doméstica e feminicídio através de uma campanha de comunicação em postos de saúde, postos de atendimento psicossocial, prédios públicos e delegacias.
Devido a seu caráter social, foram priorizados peças gráficas de fácil impressão, aplicação e distribuição, por isso foram optadas as impressões com 2 ou 1 cor.
EN
This project is part of a Final Paper for a Public Relations Course at UNESP. I was invited to contribute with the project's graphic pieces and printed matter.
BRIEFING:
The project's proposal is to contribute to the end of domestic violence and femicide through a communication campaign in health centers, psychosocial care centers, public buildings and police stations.
Due to its social nature, graphic pieces that are easy to print, apply and distribute were prioritized, and for this reason prints with 2 or 1 color were chosen.
Com o mote "Você não precisa ser a próxima" as peças gráficas buscam conversar com as mulheres vítimas de violência doméstica, trazendo informações sobre como e onde buscar ajuda e suporte naquele posto de atendimento social.
With the motto "You don't have to be the next (victim)", the graphic pieces seek to talk to women victims of domestic violence, providing information on how and where to seek help and support at that social service post.
With the motto "You don't have to be the next (victim)", the graphic pieces seek to talk to women victims of domestic violence, providing information on how and where to seek help and support at that social service post.
Também foram elaboradas folders com informações de endereço e telefone de postos de atendimento para as vítimas, e também orientações para reconhecer comportamentos abusivos vindo dos parceiros dessas mulheres.
Folders were also created with information on the address and telephone number of service points for victims, as well as guidelines to recognize abusive behavior coming from these women's partners.
Folders were also created with information on the address and telephone number of service points for victims, as well as guidelines to recognize abusive behavior coming from these women's partners.
Obrigada.
