Background
This semester-long project for my Visual Communications I class in the GradComD program at Pratt Institute consisted of designing a modular product, defining a corporate identity, creating a marketing campaign, and constructing the modular product as well as its packaging.
I came up with the idea for Sq.fit as a practical, space-saving solution for anyone, like myself, who lives in a tiny apartment, enjoys having people over, but yet does not have adequate space for the required extra seating.
Product Description
Sq.fit is a modular, multifunctional furniture system that is flexible, space saving, and fashionable. Designed with the natural and home environments in mind, Sq.fit’s adaptability is the perfect solution for any living space.
Modular Construction
Package Design
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Stationary