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Audi Q8 Launch 2019

- Vision Beyond the Horizon -
SBF teamed up with agency Gigo & FF Extraordinary Group for the All New Audi Q8 Launch in the Whistling Dune Bay, Inner Mongolia. SBF was in charge of the main aspects of the show and collaborated with radugadesign. The key highlight of the launch was the first reveal of the dune projection and the finale show which covered a 180 x 20 meters area, along with over 30 cars choreographed driving on the dunes.  It was a pretty short production timeline of 3 weeks for both SBF and radugadesign team to make this show come alive.

 - The 8th Dimension -
The 8th dimension is a sense above space where you can explore different dimensions of the Q8, from abstract visual content to real visuals. It combines elegance and wildness to deliver a new premium.
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Event Location - Whistling Dune Bay

Named by the geographic phenomenon of "singing sand," Whistling Dune Bay is located in the Kubuqi Desert, Dalad Banner of Ordos City, Inner Mongolia. It situates at the easternmost borderline of desert in China and is called the Head of Dragon Desert. Han Tai Chuan River flows in front of it and Gu Zi Liang Mountain.​​​​​​​

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Full Credit List

Client - FAW - VW Audi
Agency - Gigo, FF Extraordinary 

Event Show Creative - Justin Wu
Show Director - Qi Chang, Jason Kirby
Asst. Show Director - Wang Fei
Car Choreography - Sabastian

Copy writer - Mika

Creative Director - Kaism
E. Producer - David Ran, Shukri Yunos
Producer - Yin Chen, Daniel Chia
Logistic Producer - Gao Ying
Art Direction - Syazwan Nazaruddin, Kaism
Style Frame Design - Mansell Chan, Kee, Iris Chen, Feng Hang

Animation Director - Mad Nas
Lead Compositor - Mad Nas, Mansell Chan, Tao Zi, Syazwan Nazaruddin
Compositor - Liu Jie, Fu Kun
Lead CG - Chan Yong Hong, Kee, Tao Zi
CG Artist - Shu Shu, Dabao, Ilham
BTS / Montage Editor - Kelvin Leow

Produced at Super Bonfire with partners. (Tenline Studio)

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Audi Q8 Launch 2019
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Audi Q8 Launch 2019

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