All Eyez Ooon Me…all eyez on you. 

You are watched and followed. You are at the epicentre of events. You are the centre. Sounds selfish? So what. You want it, you get it. This was the concept and the inspiration base to create the branding for newly opened hookah bar in Yerevan. We brought in the “eyes” and bold majenta color to emphasize the concept and added some neons to claim we are serious about it. After the branding phase the “eye” from the logo went into the interior to keep the feeling that all eyes are indeed on you from the moment you enter the bar. The logo initially was made with Armenian lettering and only then with English. Besides the “eyes” the smoke silhouettes came into the brand identity and made the 

branding whole