rebranding a
digital talent agency.
challenging
the sector.
Digital talent recruiters Bloovi Me had lost touch with their own brand after years of digital talent spotting. The look and feel no longer matched the story they wanted to tell. Skinn took up the task with them to challenge the HR sector and transform Bloovi Me into the brand it is today: NedWorks.
Tackling the visual style alone wasn’t enough. The brand had to be rebuilt from the ground up. Business strategy, mission, vision, everything was tackled to enable the brand to reconnect with its target groups. Together, we laid the foundations for a promising future for NedWorks. Focus on connection, authenticity, humanity… It was from this personal approach that NedWorks went in search of its new voice.
recruiting a
distinctive name.
For NedWorks, a lot of attention was paid to the naming process. The new name had to live up to the challenger status, as well as embody the brand story. The name contains a fictitious persona, which is a personification of the different target groups of NedWorks. The auditory feeling is firstly playful and ‘happy’, but the explicit part – ‘Works’ – emphasises what the brand is all about and provides the necessary double meaning.
a connective
brand framework.
In order to challenge the sector, you cannot be a wallflower. The new branding of NedWorks is ‘out there’, extroverted, and wants to put the digital talent agency prominently on the map. Playful, yet serious. Personal, yet professional. Digital, yet human. The brand concept emphasises this interconnected duality. With two different typefaces that communicate with each other, a contrasting colour palette, and a tone of voice aimed at creating connection and a community feeling.
playful imagery.
The visual language for NedWorks is spontaneous and human with a very authentic look and feel. We determined the appearance of the imagery and all the images used were shot by our skinn photographers. It is a mix of their people and talents and gives the brand a face. The two types of images embody the DNA of the new brand. Professional, yet lighthearted. They reflect NedWorks’ passion and way of working to the letter and create a distinctive effect with the competition that should not be missed.
a digital rollout
for digital talents.
The brand was rolled out via various communication media, but had to be very strong digitally. The translation of the brand framework into their digital world is very broad: from website to social media to motion.
We were responsible for the entire website process. From functional analysis to design to development, each phase was aimed at optimal user-friendliness, creating a community, and connecting talents, companies, and recruiters.
