Bisu
(CLIENT OF EAT CREATIVE)
Bisu have developed a smart urine analyser device to help people streamline their diet and get the most from their bodies.
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ROLES: UX PLANNING / USER TESTING / INFORMATION ARCHITECTURE / APP VISUAL DESIGN / BRAND IDENTITY DESIGN
I have been working directly with the founding team to develop a prototype iOS app which syncs with the device, delivering test data directly to the user.
The app allows the user to input their basic details, along with their diet information and goals, so that they can receive specific, personalised recommendations to help them meet their goals.
Through several rounds of user research and testing, we determined that it was important to not only intuitively present the user with their data, but also to explain the logic and reasoning behind it, giving them clear, actionable advice.
Together, we have been doing multiple rounds of user tests and design iterations, working toward a public beta in Q1, 2020.
