I designed a poster about one of Philippe Apeloig’s typefaces, Ali. Ali is a decorative typeface, which was designed with origami and folded paper in mind. Through my research, I learned that most of Apeloig's work alludes to the relationship between analog and digital technologies. Since this typeface was influenced by a particular moment in design history, I decided to feature some of these attributes in my poster design. I used a couple symbols as ornamentation, alluding to early computer technology. I used the typeface’s directionality and edge structures to develop some aspects of my type hierarchy. The resulting design is simple, straightforward, and bright. Because Ali is somewhat difficult to read, I chose an accompanying typeface to pair it with that was more legible, yet still embraces geometric simplicity as well.
One opportunity for improvement could be to incorporate folds and shape overlays on some of the black parts in the design to explore more dimensionality and depth.
Typeface: Ali and Superclarendon
Size: 22’’ x 34" portrait format
Initial Sketches:
