SONY CHANNEL I INDIA
BRAND IDENTITY PACKAGE
★ ORBIT LIVE INDUSTRY HONOR 2017 CHANNEL BRANDING
CLIENT: SONY ENTERTAINMENT TELEVISION
Working for India's No.1 Hindi TV Channel, with more than 100 million viewer, was one of our most important challenges of the year. We understood that Jewelry is clearly an important part of women's everyday rituals and identified that the craft itself holds a key to Hindi visual elements deeply rooted in the audience's imagination so we dared imagine the Sony logo itself as a jewel, not only as a way of addressing a mainly feminine audience, but also because that allowed us to play with the brand in a wide variety of ways. From using the modular element by itself, the brand ¨core¨, to playfully combining several modules, resulting in endless possibilities. This way we plant the seed of a channel that will need to evolve through the next years by adapting its visual elements to an also ever changing young female audience.
