More than a call center.
B&H has developed an identity system for the modern Teleinfom contact center, which offers the client more than just communication services.
The idea of identity uses the current positioning of Teleinfom “More than ...”. Teleinfom offers an integrated approach to communications and a system of embedded work in the client’s business. In telemarketing, this is understood as omnichannel. The developed identity principle interprets omnichannel as an endlessly growing network of communications. Metaphorically, it begins at Teleinfom, but actually builds on the developed logo, and grows, linking various aspects of the successful work of the company and the customers themselves. Partnerships, flexibility, saving customer time, an individual approach and round-the-clock involvement in tasks and other important factors of mutually beneficial cooperation are added to the chains.
The company logo is an uppercase letter “T”, which metaphorically uses the image of a power transmission tower or antenna as an archetype. This archetype is connected in the mass consciousness with the concept of communication and signal transmission. From "T" come the lines. These are like signals that become the basis of communication and the directly connecting link. The full logo is a spelling of the brand name in two lines using the Latin alphabet.
The developed Teleinfom identity is easy to understand, read and interact with, its “pure” minimalistic form is easy to remember.
Designer Ekaterina Chetverikova
Creative writing Anastasia Akimenko
Art director Fedor Polyakov
B&H
Manager Alexey Sudakov
