Client brief: create an illustration based on TMC's Mad Men in a suitable style to match the show. Illustrate photographs of company execs and place heads on bodies of the actors: execs must be recognisable in illustrative style. Colours and background must also be consistent with style.
Format: intended as a mural 2800mm (W) x 1800mm (H), to be cut into 126 cards measuring 200mm square. These cards are provided to conference candidates who will then place them in the appropriate place on a supplied grid as they enter the venue, thus completing the mosaic as they pass by. Time lapse photography will be used on the day to document completion of the mosaic/mural and reaction of candidates.
Technical limitations: due to the large format of the mural and because it is printed digitally, use of raster effects and vignettes was avoided. Blends were used instead of gradients, which actually suits the style of the illustration better. All artwork was outlined and expanded before supplying final raster file at 1:10 scale to printer.
Results: client very satisfied with final artwork, so much so that they decided to print posters as commemorative giveaways to key candidates and as art for their offices.
Format: intended as a mural 2800mm (W) x 1800mm (H), to be cut into 126 cards measuring 200mm square. These cards are provided to conference candidates who will then place them in the appropriate place on a supplied grid as they enter the venue, thus completing the mosaic as they pass by. Time lapse photography will be used on the day to document completion of the mosaic/mural and reaction of candidates.
Technical limitations: due to the large format of the mural and because it is printed digitally, use of raster effects and vignettes was avoided. Blends were used instead of gradients, which actually suits the style of the illustration better. All artwork was outlined and expanded before supplying final raster file at 1:10 scale to printer.
Results: client very satisfied with final artwork, so much so that they decided to print posters as commemorative giveaways to key candidates and as art for their offices.
