Gävle Symphony Orchestra – ”Welcome to Another World”

Description

Who has the right to interpret classical music? According to most people, only the cultural elite can tell you the real meaning of classical music. Therefore, we invited people who had no previous experience of the genre and let them interpret Mozart, Farrenc or Beethoven. As they told us what they felt, while listening to the music, we gave their interpretations life in image and text and shared it with the world. Clearly demonstrating that not only people with knowledge of the genre can enjoy it; everyone has the right to experience classical music.

Credits

Advertising Agency: Lundberg & Co, Sweden