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- CONCEPT & DIRECTOR TREATMENT -
"The Mirror"
Beyond the Horizon
Reflect the world as we see from our POV, all that matters is angle, endless possibilities and space. Mirrors give a sense of unseen, extended space.
Based on our research of the Audi Q8 tonality and event concept, we adapted the idea of mirrors and space into our launch film. Giving us a sense of multiple angle montages of the Audi Q8, exploring every detail of design, lines, and form.
We found that the right angles and combinations of multiple pieces of mirror could create a strong extension of space and dimension at the same time.
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The Multi Dimension Space
"Reflect the World Beyond"
Our film essentially established the sense of reflections, dimension and extended space.
We are introducing 2 worlds that intertwine together. One in our world and the second in the mirror. We constantly reflect the car within and beyond through mirror. Using various camera motion, we could bring our audience to experience a multi-dimensional space and world, exposing the subject (key features) with a unique experience.
In the end, the Audi Q8 starts raging out and runs freely in the vast desert, a second Audi Q8 in the mirror emerges.
They come together drifting in the sand. It comes to dusk, both cars heading to their final destination, which is our event venue.
Both Q8’S appear on stage. END
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Full Credit
Client -FAW – VW Audi
Agency – Gigo, FF Extraordinary
E. Producer – David Ran
UPM – Da Ming
Producer – Liang Zhi, Sam Chee
Location Manager - Daming
Director – Kaism Lim
1st AD – Sam Chee
DOP – An Hui
Art Director – Kaism
Props – Xiao Wu
Camera Asst – Kai Zhi
Drone Team – Yong Shi Beijing
Stunt Driver Team – UTOO Beijing
Russian Arm Team – Huo Yan Shan Beijing
Film Editor – Kaism Lim
Post Producer - Elaine
Colorist - Bernie
Asst. Colorist - Xiao Jing, Wu Yu Xuan
Online Artist - Xiao Yi, Xu Lei
Asst Film Editor – Kelvin Leow
Music Producer – Stefan Z
Music Composer -
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