ABOUT THE PROJECT:
In collaboration with designer Hydro74, this capsule collection leverages design elements from Rooster Teeth's 2018 exclusive pop-up shop, The Coop. I was tasked with the reimagining of Hydro74's visual design elements through a new narrative, which meant adjusting his existing graphics, creating new supporting logos and framing elements, as well as specifying silhouette details and printing techniques. The result is the Gen:LOCK 2068 capsule collection, which can be bought on the Rooster Teeth eCommerce store while supplies last.
