Branding created for the Kingdom of Bhutan. Made to help travel and tourism in the small Himalayan country.
"This last remaining Himalayan kingdom is lovingly called Druk Yul by its' inhabitants: land of the thunder dragon. She’s slowly opening up to the modern world, expressed in traditionally dressed men with a horses’ bridle in one hand and a mobile phone in the other, and with Buddhist monks in their red robes behind the computer, after having performed deeply touching rituals. Yet Bhutan makes every effort to keep her rich identity alive.
Bhutan is the country of a stunning and wide variety of flora and fauna, amazing architecture, ancient traditions, impressive monasteries, a deeply revered king, remarkably friendly people and unique colourful culture. Here Buddhism is a natural way of life and the whole country breathes peace, tranquility, enchantment, joy and age-old wisdom. It’s also the country having introduced Gross National Happiness to the world as an alternative for the economical Gross National Product, thereby inspiring many other countries to look at happiness and development in a different, richer way.
Travel ahead of the masses and let yourself be immersed in a bath of beauty and wonder in the worlds last Shangri-La."