WonderWild is a brand that focuses on exploring the youth’s life and provide them with unsurpassed products. They are launching their clubsoda and a variety of sparkling beverages soon. In the future, the company plans to bring several other products required by today and future generation. We created a logo for WonderWild keeping in mind youthful, forward and bold elements to bring a new brand to life.
The words ‘Wonder’ which means a curious desire to explore the nature and ‘Wild’ which means unrestrained spirit blends together to bring a new meaning to the brand. The company is inquisitive about exploring nature and deliver products that satiate the wild souls. Our goal was to create a strong and memorable logo to resonate with the youthful audience looking for something different and unique.
The ‘W’ in ‘Wonder’ is a memorable and meaningful visual metaphor. The implementation of a symbolic representation of grass is associated with the concept of life. The clean, hard and angular lines of ‘WILD’ compliment the straight-forward mind of the youth. The logo creates the right impression and setting up customer expectations for a unique experience.
The packaging design tells a story, creates an impression and evokes the consumers for unique product experience. Minimum and bold colors have been used in the packaging to connect with the target audience.
