Victoria Varda's profile

Hellenic Bank Merchant Promo

Hellenic Bank is a client of the advertising agency TBWA\Entelia.
As part of the team I helped create the concept and design behind the clients campaign to promote their participating merchants for their "Winners", "Youth" and "Student" debit cards.

The different debit cards have different target audiences, but the campaign was primarily targeted towards parents.

The following materials were a series of videos to be presented in carousel, canvas and animated post promotion on Facebook and Instagram.

The carousel's are the teasers of Hellenic Bank's merchant promotion.
The merchants were presented by Canvas tool on Facebook.
And the Christmas themed visuals was for targeted themed promotion of the product and the merchants.

My part was to come up with the concept, to create the visuals and storyboards for all three products of this campaign.

Winners Card Campaign Creatives
Example of the final video for the carousel promotion.
Canvas Storyboard
Youth Card Campaign Creatives
Example of the final video for the carousel promotion.
Canvas Storyboard
Student Card Campaign Creatives
Example of the final video for the carousel promotion.
Canvas Storyboard
Hellenic Bank Merchant Promo
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Hellenic Bank Merchant Promo

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