NEW BALANCE : HIERRO | 850-AT
The animation spots showcasing New Balance's all-terrain trail running shoes — The Hierro and 850-AT. The concept incorporated the idea of highlighting the key features across a stylized and rugged terrain, and with a single step, hit the different tech-points that make up the shoes. Working as one of the lead artists at Already Been Chewed, my role involved designing the animatic, creating styleframes, camera animation, shoe rigging and animation, terrain and vegetation animation, clear-coating on side of shoe, and rendering final animations.
Studio: Already Been Chewed
Creative Director: Barton Damer
Head of Production: Aaron Smock
3d Design/Look Development: Ryan Talbot
3d Modeling: Joe Myers
3d Animation: Bryan Talkish, Mark Fancher
2d Animation: Lance Eckert
Music track: DJ Sean P
Sound Design: J.M. Cifone
