The Project:

Working as a team, my office; Bozell Scottsdale joined forces with our sister office in Kansas City to pitch the destination retail stores of Legends at Village West in Kansas. The work below reflects the first on-site posters we developed for the Legends' marketing department after winning the business, helping to quickly show visitors the vast number of stores, entertainment, and eating venues available at the Legends. These posters were then re-sized and used for direct mail, newspaper, and outdoor advertising.