High Speed 2 (Phase 2) is a new multi-billion dollar high-speed rail network, connecting north and south England
The tender design for one of the world's leading engineering consultancies had to be forward thinking and versatile. The initial pitch was for inclusion on the project framework, this meant the identity could be used for further related bids for several years. With this potential longevity, it was essential the solution could remain fresh with every submission. Due to the nature of the tendering process it also had to be simple to implement in a variety of ways by other designers.
These values resulted in an approach that is dynamic in both colour and shape.