Photography exercise, where we had to make a fictive poster for Carlberg's campaign "That calls for a Carlsberg".
Danish culture involves a lot of alcohol, especially beer. We use beer to celebrate and to soothe. I wanted to use this insight to make my poster open for interpretation. The messy kitchen table can either symbolise a great meal in the making, an accomplishment to celebrate with a cold beer. Or a failed attempt, where a beer would be the perfect break from chaotic everyday life.
Photographed with a Canon EOS 500D in my kitchen, edited in Adobe Photoshop.