2019 In The Dark Caving Co. Campaign
Design a corporate identity package for In The Dark Caving Co. for a school project at Pikes Peak Community College.
Logo | Corporate Identity | Helmet | T-Shirt
Solution
In The Dark Caving Co. is an adventure caving experience that offers spelunking tours through some of the most exciting caves in the world. I chose to make the logo a badge design as it gives off an outdoorsy feeling. The color scheme is based off of rock formations and the colors that you would see in a cave if it was lit up with a torch. I wanted the brand to have a rough rocky feeling so I added texture and rough edge elements to different designs in the campaign. The type is bold and blocky and inspired by the immovable quality of rocks.
Role
Design, Layout, Illustration, Production
