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    Innovative flyers for Bucharest Traffic Police
Challenge: Drivers don't pay extra attention when they're driving past schools. A lot of accidents happened, in which the victims were children.

Solution: Put two flyers in the car's windshield wipers: one representing a running kid and the other one a ball. As the driver turned on the wipers, the kid chased the ball over the windshield, with a message: "Kids play everywhere. Drive safe."