Let your senses take you on a journey of romance!
Once again, Nestlé Lebanon has resorted to the services of Direct Marketing S.A. to sample its finest range of premium of chocolates – Nestlé Gold. Designed to bring intense pleasure and gratification to chocolate connoisseurs and lovers, the new Nestlé Gold collection is crafted by some of the world’s best chocolate confiseurs amid the Alpine foothills of Broc Switzerland where Nestlé has been making fine chocolates since 1898.

In its dedication to excellence, Direct Marketing S.A. complemented the premium quality of NESTLE GOLD by using customized elegant outfits & a branded X5 to promote this fine chocolate and thus creating a genuine hype around the product.

With 20,000 samples distributed in offices, universities, nail bars & beauty salons Nestlé Gold was made available to the most discerning chocolate connoisseurs and lovers as the very best chocolates from Nestlé.

 

As the sampling activity coincided with Mother’s day, the creative directors in charge of the sampling campaign made sure to include an exclusive "BONNE FETE MAMAN" sleeve that was solely offered  at designated gatherings and brunches. Last but not least, even Gemayze Nightlife district was targeted in the march edition of NESTLE GOLD sampling campaign.