Spanish Herritage Rescue

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Thanks to the Spanish Tourism ministry and the Spanish Heritage Rescue game, you can travel around the 13 Spanish cities declare World Heritage by the Unesco.
In a investigator boots, follow the track around the 13 cities to find the parchment that states the declaration by the Unesco. If you find it, you'll be declared a National Hero!
During this promotion, the players could win a trip to Spain to visit such cities.  The game reached to hundreds of thousands of players and became one of the digital marketing campaigns related to tourism with higher repercussion.

Art direction: Jorge Calderon (Starmanfunk)
Illustration: Jorge calderón, Carlos Martinez, Cristina Pozo
Animation: Jorge Calderón
Programation: Karibugames team
User interface design: Jorge Calderón
Agency: Karibugames
Client: Spainish Tourism Ministry

http://www.karibugames.com/en/portfolio-en/brand-led-games/item/31-spanish-heritage-rescue

Scenarios

Creative process
After huge reaserch, pictures came to the creative department to decide which ones was better for a HOG game, with our experience of 3 years making HO Games we had the ideas clear, I decided to create a Color pallet to define the graphic line between al those diferent scenarios, then colorswas the unity path. The idea was to create a realistic style mixed with a fairy touch of our team skills with illsutration, so I took the impressionism of digital photography after a selection from hundreds provided and retouch them with high contrasted colors from the warm sand and siena for the buildings and fairy magenta to turquoise for the backgrounds and sky but in some special cases inversely.
Here below a little explanation of how I made the first scenario and the process.

Selection of the material providen.

Aplication of a sketch style plugin for photoshop, it saved a lot of time, in the begining the client chose a style more fantastic but the style we needed to communicate the richness of spanish herritage stages needed more details, so we mixed both worlds together.

Aply a layer of color over the drawings, change the blend mode to multiply and add some light effects until I found the corret color formula.

then, i erased all people and clear the scenario, play with color palettes and replace regular sykes with an amazing and animated fantastic clouds.

add specular lights to all details in the way that light touchs the elements, add some dramatic lights coming from the clouds, add a bloom light behind the structures and repeat it on all stages.

User Interface
Even the small cursors have the delicated details of the old spanish kingdom style (I came from Quito, the capital of Ecuador a Latin american City with a huge spanish herritage from the colony age so for me the spanish theme is not far at all, is very familiar in fact), to generate in the player mind the Spanish immersion, some of them was providentially Directly from the spainish ministry and some others was illustratedbased in our researches.

Process of creation.

frame it, create the first geometry lines and shapes, soft them with the most basic layer blending optiond from potoshop software, then start adding some details. to recreate the hard cover of an old leather book.

draw the lines of the foldings, the shadow line for the sewing sripes in the edges, add some damaged effects specially in the edges and high ligths.

add a clipping mask with a noise layer over all, I use to make smart objects to group some layers for apply a common effect, create a black layer, add noise, discard colors lowing down the saturation, low down transparence until get the desired effect, select a multiply or color darkness blend mode, create a dotted line in illustrator and export, add inner shadow and drop shador to this, then copy to all edges to make the threads.