Established in 2013 with a team of young people who are enthusiastic in the beautiful Danang, Vietnam. "The Local Beans" is living out the dream of providing the best experience of enjoying coffee to the customers who have been our gorgeous companions.
Until 2019, we have a great collaboration and created the new brand identity for @thelocabeans. Based on the coffee culture of local brand and life-style research.
Creative Director: Roy Vu
We created a visual identity for the new brand based on the idea of getting "Local". In design of the logo, we composed it based on a minimalist image of the original coffee bean.
With C's hieroglyphic meaning in Coffee and pictograms for cultural and community cohesion. The brand is manifested across various on-screen and in print assets pairing a vibrant palette to a very editorial focused logotype.
The main identifying colors of the brand used are red calming color that symbolizes passion, cyan symbolizes relaxation, and yellow meaning for energy.
