PLACEMAKING FESTIVAL 2019 地方創生節

地方創生節

PLACEMAKING FESTIVAL 2019

This is the first time for Ipoh, Malaysia to hold “placemaking festival” which aims to revitalize local city, connect people and industry, and combine traditional industry and city market together. The festival is going to create a sustainable ecosystem and benefits everyone through a circular economic system. There are lots of activities in the festival includes: 1. Festival that includes curated exhibitions, bazaar, interactive games, talks and workshops. 2. Two farm-to-Table feast. 3. Three industries collaboration: Agriculture, Ceramics and Culinary.

1983ASIA is inspired by the Malay food ketupat, and collect aesthetic ideas from the traditional weaving crafts “mengkuang”; the three colors symbolized three major ethnic groups of Malaysia - Malay, Chinese and Indian. They weaving each other to form the character “P” repressing the “Placemaking festival”, which means unity and solidarity, and design four languages include English into a family system. Malaysia is a beautiful country which has multicultural mix, bright and cheerful color and slowly lifestyle, we are trying to convey the unique Malaysia placemaking festival to the world.

馬來西亞怡保首辦「地方創生節」，宗旨是活化地方場域、連結人和產業、將傳統行業和城市市場串聯起來，打造一個永續經營的生態系統，並透過循環經濟來讓每一個人獲益。豐富的活動內容包括：1次彙整展覽、餐會、市集、遊戲、分享會、工作坊的大型活動；2場產地到餐桌的宴席；3個產業：陶瓷業、農業、餐飲業攜手配合。

1983ASIA以马来食物ketupat为灵感；并从传统编织工艺mengkuang中吸取美學養份；以三色象徵馬來人、華人、印度人三大民族，互相編織構成代表地方創生節的P字，意為多元共生，團結一致；并将包括英文在內的四种语文设计成一个家族体系。多元文化的混搭、明亮歡快的色彩、还有慢节奏的生活方式，我們嘗試傳遞獨屬馬來西亞美學的地方創生節。

CATEGORY｜VISUAL DESIGN 主视觉設計 AGENCY｜1983ASIA DESIGN DIRECTOR｜YAO & SUSU 楊松耀 & 蘇素 DESIGN｜YAO, SUSU, LI HONG YU 楊松耀、蘇素、李鴻宇 YEAR｜2019 COUNTRY｜MALAYSIA, IPOH 馬里西亞, 怡保