Client : National Council for problem gambling
Insight : We lose more then just money when we gamble
Idea : Will you see what you’re really losing?
Execution : The words hope, love and home are formed using
mahjong tile graphics. The idea is to offer a new perspective
to gambling and constant reminder is triggered everytime
the viewer sees mahjong tiles
Insight : We lose more then just money when we gamble
Idea : Will you see what you’re really losing?
Execution : The words hope, love and home are formed using
mahjong tile graphics. The idea is to offer a new perspective
to gambling and constant reminder is triggered everytime
the viewer sees mahjong tiles