BIG Idea
Say more with sticky
Purpose
To increase customer usage of the ability to customise sticky sweets to give to away as gifts.
To increase customer usage of the ability to customise sticky sweets to give to away as gifts.
Objective
To build stronger brand connection by emulating social speech patterns to humanise the sticky brand
Audience must feel motivated to utilise sticky’s customisability to express their thoughts, and
buy them as gifts for friends.
To build stronger brand connection by emulating social speech patterns to humanise the sticky brand
Audience must feel motivated to utilise sticky’s customisability to express their thoughts, and
buy them as gifts for friends.
Insight
People often have more to say then what they are saying.
People often have more to say then what they are saying.