APOTHA PLANTBASED LIVING
REBRAND, BROCHURE, PACKAGING DESIGN
Apotha approached us to rebrand their plant-based living business. We agreed that the best approach for their market was an identity that was minimal, but that remained warm and approachable. Through use of a simplified mortar and pestle, an image representative of modern clean living solutions and a nod to the original tools of an apothecary. Combined with an earthy, terracotta inspired palette, we found a brand aesthetic that says; healthy, plant based living, for all.
