ELRACK

elRack is business that thrives on renting clothes as wardrobe pieces for films and photoshoots. The pride themselves on their tasteful selection of pieces but yet neutral.

I though it would be interesting to approach the brand identity as if it were a clothing line.

A unique typographic logo would set off the general look and feel of the brand. Lookbooks and website are intended to look as a fashion magazine to showcase the clothes the company has to rent.

Photos By Dilia Oviedo for elRack