Lola Von Vega
Brand Strategy — Visual Identity — Brand Guidelines
Lola Von Vega is a fashion brand that creates accessories for the urban chic. Founded by an ambitious executive in Hong Kong with a passion for dance, she approached us looking to create a visual identity for a fashion brand inspired by the dance world, with accessory designs that take a page from dance costumes but can be worn on a night out or at a stylish office.
We created logos, colors, typography, and key visuals that fall in line with the brand's mission of promoting bold self expression in women, resulting in a cohesive brand identity that brings the company's mission and founder's vision to life.