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BEE'S MAGIC propolis balm
Verbal communication, visual identity and packaging design of Bee's Magic propolis balm.
B'M propolis balm is a 100% natural product made according to a proven and protected original recipe. Although officially declared as a natural cosmetic, the propolis balm is often used for the prevention and treatment of various skin and mucosal conditions, as it is used in the field of API therapies (treatment with bee products).
It is used by both men and women, so it was important for the design to be unisex, to communicate equally as a cosmetic and as a API therapy product, and to be positioned as a premium in its category.
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Designed in 2019
CLIENT: Honey Heaven d.o.o.
DESIGN STUDIO: Design Bureau Izvorka Jurić
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Designed in 2019
CLIENT: Honey Heaven d.o.o.
DESIGN STUDIO: Design Bureau Izvorka Jurić
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CREATIVE and ART DIRECTION, DESIGN: Izvorka Jurić / VERBAL COMMUNICATION: Igor Poturić
ILLUSTRATION: Izvorka Jurić, Marko Mikičić / PHOTOGRAPHY: Jurica Kos
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AWARDS AND HONORS:
Silver award in the Design category IdejaX Best of Ad-Making, 2020, CRO
Silver award in the Design category IdejaX Best of Ad-Making, 2020, CRO
Part of “Exhibition of Croatian Design 19/20”, Croatian Designers Society, 2020, CRO
Finalist ZGDW Award 2020, Zagreb Design Week, 2020, CRO
Published in Creativverpacken magazin, 2020, Germany
Published on The Dieline, 2020, Internacional
Published on Packaging of the World, 2020, Internacional
Published on World Brand Design Society, 2020, Internacional
Featured project on Behance – Graphic design, 2019, International
