Chicago’s natural beauty and iconic urban landscape inspire the annual Tulips on the Magnificent Mile Campaign. During the activities, art and flowers converge to illuminate the vision set forth by 19th-century architect and urban planner Daniel Burnham. This springtime event is known for a series of architect-designed sculptures that reinterpret North Michigan Avenue. The main graphic features bright pink tulips set against the stark silhouette of the Hancock Building, home of a Tulips Flower Market in early May. Our comprehensive imaging and communications campaign set the tone for the celebration and included a city information panel, street pole banners, a map, e-blasts, garden signs and promotional member offers.