Communicate to the product designers all the performances and unique features of the xl extralight product in a new and effective way. express the technological research, the design and the Italian style of xl extralight® . 
Engage the design community and create a viral message within the design community
Spectacularize the event and grab the interest of the media

We intrigue designers to take their best shot in a tournament. a challenge for your creativity beat your rival in a project-to-project duel.