Amaso – visual identity
Amaso
2019

Client: Ambiente
Art director: Aleš Najbrt
Author: Jakub Spurný
Font: Kunda, GT America
Type: Application, Brand, Packaging, Product, Restaurant, Name


A sophisticated customer deserves a sophisticated logotype. The supplier of Ambiente’s “our meat” chose a typographic puzzle that visually entangles the already complicated name (“Ameat”). To all but the typography buffs the ascetic design only subtly suggests – an antiseptic purity of a cutting room, a capitalized A as a mark of quality, a "juicy" traditional serif with a delicate sausage-shaped brackets, all in a lard pink with the side of blue-black.

Amaso – visual identity
70
846
2
Published:

Amaso – visual identity

A sophisticated customer deserves a sophisticated logotype. The supplier of Ambiente’s “our meat” chose a typographic puzzle that visually entang Read More
70
846
2
Published:

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