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Beng Who Cooks - Brand Identity


Beng Who Cooks is the youngest hawker stall located in Hong Lim Food Centre. They are dynamic, approachable, honest, and the chef likens each dining experience as a visit to an old friend. The stall takes a modern twist on traditional chap chye png (mixed-vegetable rice) that is common in hawker stalls and sells poke bowls. 

The aim of this rebranding is to identify the possibilities of expanding and innovating their current operations so as to help them reinvent the industry and provide them with an audience that might never have otherwise engaged

Beng Who Cooks - Brand Identity
Published:

Beng Who Cooks - Brand Identity

Rebranding of hawker stall Beng Who Cooks

Published: