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BFA Capstone Project: Anquaz Brand Identity. I create Anquaz and developed the visual identity, because it was a way for me to connect with my ro… Read More
BFA Capstone Project: Anquaz Brand Identity. I create Anquaz and developed the visual identity, because it was a way for me to connect with my roots and the traditions of my country, Colombia. In addition, I wanted to rescue one of the forgotten cultures of the Colombian Andes, which is South America’s spinal cord. As for the designs concerning the visual identity components, I was referring to the materials and textures that the artisans use in their crafts. Also, I used the mountains of the Andes as a source of inspiration for the designs. Read Less
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