Reaction is an unconventional unisex perfume by L’Artisan Parfumeur that capture human feeling. The overall system of the perfume depict from how hormones produced and response to the stimulus in the body. Hormones plays vital role in the way how human feels; changing its mood from one to another in a split of second.
The name was taken from the initial of hormones that affect the feeling; Serotonin (sublime love,perfect), Oxytocin (physical,raw), Noradrenaline (Thril, excited), Cortisol (Dignity, elegant).
The name was taken from the initial of hormones that affect the feeling; Serotonin (sublime love,perfect), Oxytocin (physical,raw), Noradrenaline (Thril, excited), Cortisol (Dignity, elegant).
The system of the packaging (stimulus/twist motion) is taken from the mechanism of hormones production in body, production of hormones in body (heating rod) and human feeling (release of fumes). Making the perfume as a reactor that will work for both Male and Female.
We try to keep the authenticity of L’artisan by keeping the heptagon shape of the packaging. The idea of heating rod comes from the origin of perfumes, burning incense. Fumes stay longest in clothes/hair.
We slightly change the shape to be more rounded on the outside and keep the heptagon shape inside.
