TRI UK is a UK based retail company that sells bicycles and triathlon equipment. The catalogue would be an information directory which would be handed out at events such as the London Bike Show and in stores. The catalogue would focus on the 2016 season range from brands such as Scott, Cannondale, Mavic and many more.
As a team, we started by designing the basic layout for pages and the style guidelines. Starting with the colour palette, product information layout and containers positioning. Our typeface consisted of the single family of Open Sans.
While looking through the past iterations of TRI UK Catalogues, it was apparent that product bike images were scaled down to fit as much text as possible on the page.
We went against this after speaking with members of a local triathlon club who said they would rather be able to see the product and the components at a larger scale instead of reading a wall of text.
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