Break a Leg Theater Works was founded by two lifelong friends who sought to share their love of theater with kids, exposing them to the arts through performances, classes, and coaching. The non-profit organization connects youth from diverse communities and provides direct access to engage and learn from experienced Broadway and Hollywood talent.

Inspired by the founder’s story and the kids themselves, we developed a mark that expresses the amazing spirit and imagination of the youth. To further build on the theme of theater while keeping the brand playful, we developed business cards that resemble theater tickets. The brand now has a look that captivates, excites, and is recognized in the greater community and beyond.