As part of the 'Every Mind Matters' campaign, Channel 4 and Public Health England wanted to make something special in support of World Mental Health Day and raise awareness for mental health issues.

4creative asked us to develop and produce a set of 4 x 20” idents that went out during ad breaks to help visualise a range of mental health conditions ranging from anxiety to exhaustion.

Taking the existing Channel 4 'Fanfare’ ident as a base, we designed, edited and animated various typographic treatments and effects to help convey the signs and symptoms of each condition. C4’s in-house continuity team then provided a specially recorded voice over with additional sound design by Lucky Cat.