Paying homage to previous Type-S models, Acura revived the idea of high performance variants, starting out with the TLX Sedan.
Parallel to the video release – in which a glass cage containing the car shatters and breaks into a million pieces – agency photographer Michael Marcheco took stills while using the same lighting setup. He essentially captured this image in a single shot. Further shots by Sean Klingelhoefer added detail to the campaign.
Parallel to the video release – in which a glass cage containing the car shatters and breaks into a million pieces – agency photographer Michael Marcheco took stills while using the same lighting setup. He essentially captured this image in a single shot. Further shots by Sean Klingelhoefer added detail to the campaign.
Our NYC studio was in charge of intensifying the mood and finessing the shots in post."
For a video release the car was placed inside a glass cage at a large studio complex in Long Beach. Zooming in on a dark red silhouette, lights start flickering and eventually reveal the deep blue concept that seems to be glowing from within. Finally, the walls of the cage shatter and break into a million pieces.
Client: Acura
Agency: Mullen Lowe
Photographer: Sean Klingelhoefer and Michael Marcheco
Art Director: Sean Stell
Art Producer: Carmen Lam
Retouching: Federico Chiesa, Steven Orts
Agency: Mullen Lowe
Photographer: Sean Klingelhoefer and Michael Marcheco
Art Director: Sean Stell
Art Producer: Carmen Lam
Retouching: Federico Chiesa, Steven Orts
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More work at recomfarmhouse.com and our blog madlove.net.
More work at recomfarmhouse.com and our blog madlove.net.
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