"LEBRON 17" PROTOTYPE INSTALLATIONS
NIKE'S "HOUSE OF INNOVATION" NYC/000
In celebration of the highly-anticipated release of LeBron 17, we created a series of prototype installations to spruce up Nike’s "House of Innovation" NYC/000 in New York City.
Designed to give sneakerheads the lowdown on some of the most iconic elements of the product, the installations explored the Air Zoom pods, knitposite design, and heel Air Max unit.
Conceptualized and produced in Shanghai, these works encapsulate the blue-sky thinking and daring creativity synonymous to Royalclub.
Photos courtesy of Nike USA.
