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    Rebranding of State Street Scooters to better appeal to the local student market.
Rebranding of 'State Street Scooters' to 'Scooters on State Street' and with a retro vibe to appeal to the younger student market of Madison. The type is retro and the shapes are evocative of a scooter's headlight and handlebars.
Classic vespa scooter with Scooters on State Street branding on the front and side.
Letterhead set for business.
Branded retro-style shirt for employees to wear.