Havaianas Branded Content

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This campaign is directed to the countries that where Havaianas is not very known. The challenge was to communicate Havaiana’s functional benefits - especially the comfort - and curious facts about the brand.

The inspiration comes from street posters which are so common in big cities. Typically artistic, they provide a simple message and are usually plastered side by side in different visual compositions in public locations. So, this is a modular campaign where these posters complement each other. In addition, we have animated versions which can be used on different platforms and we can keep on designing new versions to be used in the future along with the existing ones.