Introducing The Idea, the new short from our Commercials team co-directed by Grant Berry and Ben Steer.

We have many awards to proving our skills at animated children's content, but we wanted to demonstrate there's more to our creative capabilities than that. As part of our long-running shorts initiative, the Commercials team challenged themselves to create something mature and take the art direction somewhere new. The brief asked, "Can you visualise the frustrations of the creative process?" From there, the inspiration came from the search for a great idea. The Idea premiered at Le Book.