M.I.A.C
Italian Museum Of Audiovisual Arts and Cinema
This is what happens when a movie, a music or any audiovisual experience is so impressive that becomes fully immersive: you dive yourself in.
On the occasion of the next opening in Rome at the Cinecittà Studios, where the permanent Museum will show the history and the evolution of the art of moving images, we have produced this image, depicting an ocean of films.
Agency: Superhumans
Client: M.I.A.C
Creative Director: Pierluigi Riccio, Alice Scornajenghi
Art Director: Francesco Piscicelli, Giacomo Sovrano
Copywriter: Mariella Leone e Antonella Spinella
Account Director: Giuseppe Moltedo
Account Executive: Giulia Aloè
CGI & Retouch: SCRAMBLE STUDIO
